I just got back from seeing the re-release of Jurassic Park. I remember seeing it in theaters as a kid and it was great to see it on the big screen. The 3D effects were generally very well-done.
However, what I did not like was the incredibly gratuitous and out-of-place Doritos™ product placement. I understand that Doritos sponsored the film and expected some advertising out of the deal but in my opinion it really went too far. For example:
- Every instance of food in the film has been replaced with Doritos. The park chef prepares for the group a meal of “Chilean Sea Bass flavored Doritos;” Hammond sits in the dining hall and eats piles of Doritos because “they were melting;” the rippling glass of water has been replaced with a rattling bowl of Doritos.
- Dr. Grant is no longer a paleontologist. He is now something called a “flavorologist,” and Hammond lures him to the island with the promise of an exciting new snack chip that’s “totally rad.”
- In perhaps the most egregious example, Dr. Malcolm’s iconic line, “Life finds a way,” has been replaced with “Frito-Lay has found a way… to pack even more nacho cheese flavor into every chip.”
Perhaps I am just getting older, but I feel like these changes really went against the original spirit of the film. If you agree, you may be better off waiting for the re-re-release in twenty years, on hologram or Super-DVD.
